Archive2010 (3)October (1)Ryanair Monitoring for Bad PressAugust (2)Do You Know What Your Competitors Did Today?Is Your Brand Name Being Abused by Cybersquatters?2009 (7)November (3)Competitor MonitoringMonitoring Taking on New Levels of Global ImportanceFinding the GapOctober (2)The Importance of Monitoring the MediaTracking Online Opinion September (2)Brand FraudIntelligentEye Monitoring and Online Business Intelligence
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IntelligentEye Blog
Tuesday 29th September 2009
Brand Fraud
Posted by: admin, on September 29th 2009 on 12:49pm
Brand Fraud
Brand monitoring is becoming an increasingly important factor in any businesses online strategy. While the internet is a great tool that allows us to do things that could only have been imagined 15 or 20 years ago, it is also a prime place for fraud as it is incredibly easy to manipulate information online, and therefore other internet users.
Trademark abuse, copyright and patent infringements are just a few of the ways that hackers and online miscreants are committing brand fraud. Brand fraud can see your businesses name and identity being used for the profit of others who have not been given permission to use your brand.
For this reason, it is more important now than it has ever been to monitor your brand. Brand monitoring allows you to find out where your brand is being used on the internet and how it is being used, as well as keeping you informed about the misrepresentation of your brand or if your brand is being negatively associated with any other organisations or businesses.
Brand monitoring can not only give you the information that you need to keep your business looking strong online, but it can give you the basis for taking action against those who commit brand fraud.
Posted by: admin, on September 29th 2009 on 12:49pm
