Archive2010 (3)October (1)Ryanair Monitoring for Bad PressAugust (2)Do You Know What Your Competitors Did Today?Is Your Brand Name Being Abused by Cybersquatters?2009 (7)November (3)Competitor MonitoringMonitoring Taking on New Levels of Global ImportanceFinding the GapOctober (2)The Importance of Monitoring the MediaTracking Online Opinion September (2)Brand FraudIntelligentEye Monitoring and Online Business Intelligence
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brand abuse (1)
brand fraud (1)
brand monitoring (3)
competitor monitoring (2)
cybersquatting (1)
domain abuse (1)
media monitoring (1)
IntelligentEye Blog
Up to date news on the world of business intelligence. Letting you know the latest about brand monitoring, competitor monitoring and media monitoring.
Tuesday 29th September 2009
Brand Fraud
Posted by: admin, on September 29th 2009 on 12:49pm
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Brand Fraud
Brand monitoring is becoming an increasingly important factor in any businesses online strategy. While the internet is a great tool that allows us to do things that could only have been imagined 15 or 20 years ago, it is also a prime place for fraud as it is incredibly easy to manipulate information online, and therefore other internet users.
Trademark abuse, copyright and patent infringements are just a few of the ways that hackers and online miscreants are committing brand fraud. Brand fraud can see your businesses name and identity being used for the profit of others who have not been given permission to use your brand.
For this reason, it is more important now than it has ever been to monitor your brand. Brand monitoring allows you to find out where your brand is being used on the internet and how it is being used, as well as keeping you informed about the misrepresentation of your brand or if your brand is being negatively associated with any other organisations or businesses.
Brand monitoring can not only give you the information that you need to keep your business looking strong online, but it can give you the basis for taking action against those who commit brand fraud.
Posted by: admin, on September 29th 2009 on 12:49pm
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Tuesday 22nd September 2009
IntelligentEye Monitoring and Online Business Intelligence
Posted by: admin, on September 22nd 2009 on 11:20am
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IntelligentEye Monitoring and Online Business Intelligence
Welcome to the IntelligentEye blog, where we are going to be discussing the latest news and updates in the world of online business intelligence.
IntelligentEye offers services in brand monitoring, competitor monitoring and media monitoring, which are all becoming increasingly important for businesses who have an online presence, and even those that don't.
You can learn a lot about how your business appears in the online community by monitoring how your brand is being used, who is talking about your business, and what they're saying as well as how your business is being challenged by competitors online.
This information can be used to create opportunities for your business, it can help you to protect your business and it can help you to keep up to date with the latest online trends and movements in your sector.
Keep checking in for the latest news from IntelligentEye.
Posted by: admin, on September 22nd 2009 on 11:20am
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