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Processing...Source Guardian
In 2007, SourceGuardian, a specialist encryption software developer, approached IntelligentEye to monitor their brand reputation online.
SourceGuardian is a specialist encryption software developer that is well aware of the risks that come with trading online. In 2007, they were contacted by a potential client to ask about claims made in a well known discussion forum relating to the security of the SourceGuardian software. SourceGuardian immediately investigated, only to discover a discussion thread dating back a number of weeks with false accusations about their software. Dealing with this was possible, however a more proactive approach and fast response was needed. They approached IntelligentEye to see what options they had.
SourceGuardian has made full use of the IntelligentEye service to monitor the most popular discussion forums and programming websites. In addition, they also monitor the competitors brands online in order to ascertain trends or to provide lead generation. To date, no mention of the SourceGuardian software online has led to the same problems experienced in 2007 thanks to the proactive monitoring now in place.
With this information, SourceGuardian have been able to make improvements to their service and now have a better understanding of how they are perceived as a company. By collating this market intelligence they are more responsive to customer needs.
